Cruise is a burgeoning market leader in the private sector of the Indian Air conditioning market introducing new technologies and products, Cruise was conceptualized back in 1992. Born and established in Mumbai – Seagull Cooling Pvt Ltd – was the organization that helped realize this idea, which its founders Mr. Paras Sirohia & Mr. S. K. Mishra had conceived.

In 2000, Sui Generis Appliances Pvt. Ltd. was acquired. Further expansion of the manufacturing facility was accomplished in 2007 to accommodate and deliver the OEM needs of some leading Indian air conditioning companies.